real people. real experience.

IT'S TIME TO THINK independently

It’s time to think independently–or what we like to say “think outside the tank” about fishkeeping and the world of pets as a whole. There are too many random articles that don’t answer your questions. There are too many articles that don’t properly source from real experts. There are too many “police” out shoving impractical advice down your throat. We need to stand up for what’s right.


To provide a safe place for beginners and experts alike by being real.

Keyword: real! Our mission is to create an oasis for both beginners and experts alike by providing true information sourced from real people who are real experts with a real passion for pets. Being real is the most important part.


We’re crazy about being real. But, why are we? Well, we believe it’s self-explanatory.

You see, being real is, well, really amazing! It’s about being true. Truth isn’t necessarily flashy and it doesn’t have to make itself something that it isn’t. It’s just genuine.

Real information is the nectar that feeds a beginner and allows them to go from a novice to an experienced expert. We believe that real information and real people are important. In fact, we’re willing to dedicate our entire business—if not our lives—to providing real information to beginners and allowing real people who have real experience to share it with other hobbyists.

This is why we refuse to use ChatGPT or other artificial intelligence to write for us. We love pets and love to write about them and share our experiences. So, be rest assured. Everything you see here is actually made by real people.


ASK A VET. You can ask a live, real (and human) veterinarian about your pet health concerns. Enjoy a safe environment and a host of caring veterinarians. And, best of all, it’s FREE!

NO-KILL SHELTER SUPPORT. We support no-kill animal shelters! Help participate in supporting no-kill shelters to keep them running. Find out how to support them through us!

PET NEWS. Catch up on the latest about pets and learn what’s new in the pet community by checking out our news section.

how we're different

So, how are different? Doesn’t everyone say that they’re different? What makes us stand out from the rest? Well, let’s find out!

All our content is written by real people with a real passion for pets, not by Artificial intelligence.

We find what works by experimenting and contacting professionals so you don’t have to.

We’re a community of real people who really want to help pets as a whole, not just people who want to make a few bucks off you.


Do you need a pet community to offer the knowledge and strength that you need on your pet journey? Well, if so, we need you too!

Yeah, like, we need you. Seriously, we’re a community made up of people like you! Your kind of people are what keep communities like ours up and running!

We need to make a difference in the pet hobby, and the only way to do it is through you. If you look through history, you’ll see countless organizations and movements working to make the world better. They all have different goals and different ways to make those goals a reality, but they all have one thing in common: real people.